Masanutten Resort
Virginia, USA
Masanutten Resort
Virginia, USA
Hotels & Resorts / Masanutten Resort
Round Swing at Massanutten Resort: Joyful Swings in Motion
Mil Risas deployed an innovative LED swing at Massanutten Resort in Virginia, USA, perfectly addressing issues such as low visitor numbers, insufficient interactive activities, and safety concerns during the off-season. Through customizable lighting (such as romantic purple and vibrant rainbow) and safety features, the product was quickly installed in the Family Adventure Park, stimulating joyful interaction and social sharing among family visitors. Results showed a rebound in visitor numbers and a surge in exposure, creating a new, low-cost, high-return attraction and fulfilling Mil Risas’ mission of “mil risas, all in fun.”
| Type | Hotels & Resorts |
|---|---|
| Location | Virginia, USA |
| Date | September 2023 |
| Designer | Suki Wu |
| Photographer | Tracy |
| Collections | LED Swing |
Overview
Massanutten Resort (Virginia) has perfectly enlivened its Family Adventure Park and For Children Play Area with the Mil Risas LED circular swing. Through variable colored lights and safe interactive design, it effectively addresses issues such as low visitor numbers and monotonous activities during the off-season. Results: Explosive social media sharing, soaring return rates, and a high-fun experience created at a low cost.
Challenges
Resorts struggle to boost off-season return rates without costly facility upgrades that yield poor ROI. Activities lack innovation and interactivity, creating monotonous experiences that fail to engage visitors. Older equipment raises safety risks, damaging brand image, while festivals lack novelty and appeal, resulting in low participation.
Solution
Enter the mil risas round swing—a glowing LED swing with customizable lights in romantic purple or vibrant rainbow hues. Safely engineered for all ages, it offered playful motion and interactive photo ops, seamlessly blending into outdoor play areas. Easy to install at low cost, it boosted engagement without major overhauls.
Results
The circular swing ignited joyful interaction, its captivating glow drawing crowds even when there were no activities. Videos of families laughing and swinging on the swings, shared on social media, further amplified the experience. Returning customers surged, safety and trust improved, and festival activities gained even more fun—proving low-cost, high-efficiency innovation. Mil Risas, endless fun.
Want to attract more visitors to your center?
By cleverly integrating creativity, interaction, and playground lighting, Mil Rias helped Whitewater Center transform the challenges of winter into joyful, interactive experiences. The vibrant installation, consisting of an LED Swing Chair, LED Seesaw, Gyro Chair, and Floor Light Set, proved that when light meets fun, unforgettable memories can be created. Contact us today to learn how we can bring the same magical experience to your venue, enhancing both engagement and atmosphere.
FAQ
Round Swings are perfect for resort public areas, courtyards, poolside areas, children’s play areas, or any open leisure space. They add a unique visual effect, attract guests to linger and interact, and enhance the overall atmosphere.
Yes, Round Swing is made of weather-resistant materials, making it suitable for all-weather use, especially in outdoor environments, where it can withstand wind, rain, and ultraviolet rays, ensuring long-term stable use.
Cleaning and maintenance are very simple. The swing’s surface is smooth and easy to clean, and the lighting components are easy to inspect and replace. We recommend regularly checking the installation location and battery/power system to maintain optimal operating condition.
With customizable lighting and safety features, the LED Swing offers an interactive and fun entertainment experience for families. Learn more by checking out the Lighting Swing blog post.
We offer customized design services based on the resort’s needs, including lighting effects and color schemes, ensuring a perfect integration with the resort’s overall style and atmosphere.